Dry Eye Yellow Pages
In June 2007 I'm going to be launching an all new directory of...
1) Doctors who take an interest in dry eye care.
Doctors will be listed by name and by country/state/city. And there will be no fancy navigational tools or lookups designed to convey the impression we have a huge database of dry eye doctors. Nope. If I have only 3 doctors in the database on launch date (lol, unlikely but possible), that is what you will see listed.
A brief aside...
A doctor directory for dry eye is a ticklish thing, admittedly.
You really can't have a directory of dry eye specialists. There is no such formal subspecialty for one thing, and there are doctors of all sorts and descriptions who describe themselves as dry eye specialists. Making subjective judgments about who's a specialist and who's not ain't my cup of tea at all. Furthermore, while some would suggest limiting it to corneal specialists, this would eliminate many excellent doctors (ophthalmologists and optometrists, as well as some alternative care providers) who are providing truly excellent services. What to do, what to do.
So, my approach to this is to make it wide open but to give the doctors an opportunity to provide, hopefully, enough information to convey to potential patients where they are coming from and whether their heart is really in it. Furthermore, in order to cover my costs I am charging an administrative fee for listing, so doctors need to be motivated to be listed here.
As a minimum, this directory will at least give dry eye patients something better than a set of darts and a phone book, and hopefully, it will provide a really solid way to narrow their selection. Doctor shopping is a tough thing under any circumstances.
2) Dry eye products.
The product directory will allow you to browse by product brand, product type (e.g. plugs, artificial tears, sleep masks), and manufacturer.
If any doctors or manufacturers are reading this and want to be listed, give me a call at 877-693-7939 (9am-5pm Pacific).
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