Bausch & Lomb Acquires Soothe® Emollient (Lubricant) Eye Drops from Alimera Sciences; Expands Product Line
In a nutshell... Bausch & Lomb acquired Soothe, renamed it Soothe XP and are building more of a brand around it with a polymer based lubricant eyedrop.
Nothing against Alimera (I like their people and I admire their success) but... I hope B&L ditches the orange and purple packaging.
This leaves Alimera to focus solely on therapeutic ophthalmics.
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