Thursday, June 5, 2008

Newsblurb: Dry eye in the UK

Well gosh. With a title like this...

‘Dry Eye’ syndrome wreaks havoc on Brits


...I thought surely there must be starting to be a major turnaround in public awareness of dry eye in the UK!

Alas, today was not the day - it turned out to be an infomercial for B&L's sodium hyaluronate drop Hycosan. Nevertheless, there has certainly been an increase in the past six months or so in little newspaper blurbs and healthcare Q&A sections covering dry eye... all good signs.

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